Premium iFi Mercury3.0 Audiophile USB 3.0 A to B Cable - High-Speed Data & Lossless Audio Transfer (0.5m, USB 3.0 Type B) - Perfect for DACs, Studio Monitors & Hi-Fi Systems

iFi was born in 2012 with one goal in mind: to produce 'ultra-fidelity' audio products that push the sonic envelope whilst still priced within the mainstream. iFi audio is under our parent company, AMR, Abbingdon Music Research, which designs and produces top-end luxurious audio products. AMR saw in 2010 that customer demand for wireless and portable headphones was expanding as the whole audio dynamic was changing. Thus, iFi was launched. iFi offers small but prodigious personal audio products thanks to the superior knowledge of AMR’s technology. Today, we are proud of our British (and international) roots. We continue to design and produce over 35 different products. We are headquartered in Southport, UK with distribution including retailers such as B&H and etailz with production overseas. We source parts from around the world from manufacturers including AMOS (UK), GE Valves (USA), WIMA (Germany) and TDK (Japan). iFi Mercury3.0 (0.5m or 1m USB 3.0) Music at its best has you riding the crest of a wave, but thanks to generic USB cables, most music is drowned in an ocean of electronic noise. The Mercury3.0 cancels this out, restores natural flow and gets your audio back on board. Wiring in generic USB cables is compacted, which causes distortion. The Mercury3.0 separates the audio signal from the power with quadruple shielding to eliminate interference and jitter. Generic USB cables make listening a total wipe-out. The Mercury3.0 clears the waters and makes you want to ride the audio sound wave again and again. And for the ultimate audio experience, couple it with the iGalvanic3.0 or micro USB3.0. The Mercury3.0 has: USB3.0 For supersonic audio speedRF3 Custom Noise Silencers For effective silencing These add texture to music and create a faster, smoother audio experience. For those who have DACs with only a USB 2.0 input, then the Mercury cable USB 2.0 connector is for you, it is also backwards compatible for USB 3.0. Rise the sound wave Futureproof your audio USB3.0 is vastly superior to USB2.0 at handling high-data volumes. It mandates better connectors and higher quality cables. This much higher standard transmission platform means USB audio passes with the least disturbance and it enables faster, smoother and less-jittery audio and power transfer. Exceptional from beginning to end Most USB cables use moulded plastic covered connections that do not shield the high frequencies present in the USB data link. Noise radiates out. Durability is compromised as few manufacturers make their own final connectors. Our FINAL USB connectors provide impeccable end-to-end RF shielding, being machined entirely from solid, aircraft-grade aluminium. Plus gold-plated connections make for years of steadfast service. Adjustable The Mercury3.0 is fitted with three custom-made metal oxide ceramic RF noise silencers, each with a different effective range to broaden the range over which RF noise is silenced. The middle silencer is adjustable and can be moved along the whole length of the cable to detune the ‘antennae’ that the cable forms. The other two silencers need to be kept as close to their respective ends as possible. Next level computer audio Super speed. The USB3.0's ultra-speed bandwidth of 5.0Gbps offers an incredibly wide bandwidth, ten times that of USB2.0's 480Mbps. Shielded to the max With generic mass-produced USB cables, the data and power cables are normally packed together. This means that they do not conduct as well as they should and they are not sufficiently shielded from each other. This has a negative impact on USB signal integrity and degrades sound quality. Our quadruple shielding fully separates and protects the delicate USB data signal from the power. This protects the cable from RFI and EMI noise to provide the cleanest transfer medium possible. The power of RF3 Most standard USB cables do not address RF issues and are fitted with filters that work over too narrow a range and are only fitted at the ends of the cables, leaving the length of the cable to act as an antennae. iFi's three custom-made metal oxide ceramic filters have a different effective range to broaden the range over which RF noise is silenced. Connect to the iPurifier3 Connect your Mercury cable to an iFi iPurifier3 for extra fidelity. By adding this on, it further upgrades your cable into an active audio grade cable. Insulation resistance: 100Mohm Tensile strength: 1500PSI Lengths/Weights: 0.5m/98g (0.22 lbs) or 1.0m/115g (0.25 lbs) Tech Specifications Construction: Minimum inductance parallel construction Conductors: 24 and 28AWG Conductor material: Heavy OFHC continuous cast copper silver matrix Insulation: HD PolyethyleneShielding:Quadruple-shields Impedance: 90 Ohms (1% tolerance)AC spark insulation :1500V Connectors: iFi ‘FINAL’ USB connectors